Leadership Facilitator & Coach

Sarah-Jane Dale

Sarah-Jane, known to all as SJ, is a Scotland based sales and leadership specialist who has spent the last decade working in sales, team training and content creation across a range of sectors including events and hospitality following the completion of a degree in English and Scottish Literature at the University of Edinburgh.

SJ has a strong background of team training and facilitation having started her career with one of the UK’s leading team building providers. Additionally, she has hands-on experience in the hospitality sector having worked for Hilton for several years before setting up her own business, The Skills Collective.

Positivity and enthusiasm are key features of SJ’s style and ensure that she is committed to each of the clients she works with, whether for one-off projects or those that work with her on a more regular basis. She works hard to inspire and motivate those she works with to achieve their goals, no matter how large or small because she believes everyone should have the tools and learning they need to be the best version of themselves at work and in all areas of their lives. 

Sarah-Jane's extraordinary purpose... 

" to support and inspire others to be the best version of themselves so they can succeed at work and in all areas of their lives.."

Working with Sarah-Jane

“Sarah-Jane has been an incredible trainer – the change in the group from the first few weeks has been huge, and you can see people coming out of their shell, and starting to share their own experiences week on week."

 SJ has created a relaxed environment where the group can ask questions, share stories and dive deeper into certain elements of the training which has then benefited us all. As well as sharing personal experiences, SJ is able to relate the information we discuss to daily situations that we are all likely to face in hospitality.

- Claudia Mackay | Governance and Support Manager EMEA | Hilton Worldwide 

"Sarah-Jane designed and delivered a full day of bespoke training for a mix of new and experienced salespeople and we were delighted with the results."

Feedback from the team was very positive, particularly around the way the session was delivered as it was very engaging with highly relevant content. I would absolutely work with Sarah-Jane again and highly recommend her training.

Chris Lynch | General Manager | Holiday Inn Arena Towers Amsterdam

"Sarah-Jane is an enthusiastic salesperson with the ability to inspire and coach people at all levels across a wide range of skill sets."

 Whilst working together at Amaris Hospitality, Sarah-Jane created and hosted a webinar training series for our on property conference & events team members across the UK that helped team members become more confident and empowered to improve the group mystery call results scores after just one session.

Her ability to deliver effective training and quickly build relationships to engage with others is evident in virtual sessions as well as in person. I would not hesitate to recommend working with Sarah-Jane to improve your sales performance and customer service skills. 

Lucy McNicol | Director of Sales Effectiveness | Interstate Hotels & Resorts

Connect with Sarah-Jane

Interested in Working with Sarah-Jane? Contact us now

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